Simmons Beautyrest Mattresses — World’s Most Comfortable Mattress or Just Marketing Genius At Work?

The Beautyrest trade name encompasses all of Simmons’ “better to best” innerspring mattresses. That means you can still get a mattress with the Simmons name for less than $500, but they have reserved the Beautyrest brand for a step above the lowest rung on the product ladder. (That lower-cost bed, by the way, is called “BeautySleep.”)

The strongest selling point of this familiar brand has always been comfort. If you ever tried out a Beautyrest back in the old days—that is, before mattress company consolidation and cut-throat competition eliminated most of the unique factors by which you could distinguish one brand from another–you would certainly experience an “Ah-factor” as soon as you lay down upon its luxuriously plush surface. “We make the world’s most comfortable mattress” was their tagline for decades, and it was easily demonstrated in the showroom.

Simmons Was First to Use Pocketed Coils

The Beautyrest line was the first to use Pocketed Coil springs, which for years allowed Simmons to stand out from its main competitors in the innerspring market, Sealy and Serta. Each steel spring was wrapped inside a strong fabric cylinder, then packed closely together inside the mattress. The wrapping prevented the coils from getting tangled up with each other. This was quite an innovation, and since they patented the methodology, it was a unique advantage they enjoyed for many years.

As pocket coils are not tied to each other with wire as they are in regular innerspring units, this reduces what is called motion transfer (when one partner changes positions and the whole bed moves, often disturbing the other sleeper).

Pocketed coil construction is also said to offer a more customized type of support for each individual. Since the springs move individually, they can adapt better to each person’s shape and weight. This would nudge these mattresses a bit closer to the customized comfort of a latex mattress — unusual for an innerspring in those days.

Disadvantages: A common complaint about pocketed coils in the early days was that they didn’t last as long as the tied springs. Since each coil absorbs energy independently, they get more wear and tear. Also, pocketed coils are compressed before being inserted into the pocket, which gives them a bit more mechanical strain than “free” springs.

This did not necessarily mean Simmons mattresses were less durable than others, as the amount of wear and tear on a mattress depends greatly on how it is used, the weight of the sleepers, and other variable conditions.

Now that pocket or wrapped coils are used by virtually every manufacturer, this comparison isn’t much of an argument… but new advances in coil technology have also helped make them last longer.

More and Better Coils

Now that coil units are everywhere, how does Simmons capitalize on their use of them? Well, by making them better, and giving them multiple configurations and interesting names, of course! Here is just a sampling:

  • Beautyrest Super Pocketed Coils, – these make up the innerspring core of Recharge and Recharge World Class lines of the Beautyrest mattresses. They are described as high-carbon steel individually wrapped coil springs.
  • Micro Pocketed Coils – these form the top layer of the double-decker models in the World Class Recharge line—they are smaller, shorter coils that rest on top of the thicker, longer coils. The coil count doubles in these models, from 1000 to 2000.
  • Smart Response Coils—these are coils with a top section that is smaller and more compact, giving the spring a tapered, conical structure. This top section absorbs weight with a lighter, more cushiony type of support before transferring it to the lower section, which has the sturdier, firmer support. This helps the mattress feel good to all sizes and shapes. These coils are found in TruEnergy Hybrid beds and Beautyrest Black.
  • Advanced Pocketed Coils (formerly Variform coils) are used in Black models. These coils are sometimes alternated with Smart Response coils. They are made from strands of wire twisted or braided together to form stronger, more durable coils while providing the flexibility needed for luxurious comfort.

All this technology proves that Simmons is indeed leveraging their own pocket coil concept for bigger and better results.

Other Recent Developments in the Beautyrest Line

As manufacturers keep adding “comfort layers” of polyurethane and viscoelastic foam plus various types of edge support and encasements around the sides, they have also made the mattresses hotter—an unwelcome side effect.

Simmons has worked hard to solve this problem with their new air flow technology built into their latest collection that is meant to create a cooler sleeping environment. They use specialized foams that have a more open construction, side encasements with air holes, open mesh materials to enclose the mattress, and so on, to provide better ventilation within the bed. They have patented and trademarked their construction methodology… now let’s hope it works as promised.

The Most Comfortable?

In spite of the delicious-sounding features of the Beautyrest product lines, it is still wise to keep in mind a few realities about multi-layered mattresses.

It does seem that no matter how advanced the technology, all mattresses with multiple foam layers—whether memory foam, poly foam or latex foam—will experience some compaction of these layers. Even a relatively low-weight person sleeping on 2-4 inches of foam will inevitably compress that foam. The reason for this is, three or so inches simply does not offer enough resiliency to push back against the weight of a human unless it is quite rigid. And if it does contain the rigidity (which requires a much higher ILD), it is most likely too firm to be in a pillowtop mattress.

So at some point, you will sink far enough down to make a body impression. Latex is the most resilient of all the foams, but even latex cannot fight back against compression if its only 1-2 inches thick. Compaction is not a bad thing, of course. Some is desirable, because that is what gives a nice supportive feeling and relieves pressure points. But there will always be a cause-effect relationship between dreamy luxurious softness and eventual body impressions. It is best to stay realistic about this.

I have discussed this throughout this site and hopefully manufacturers are responding to this problem in ways that will benefit the consumer as well as their own profits…

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