The Beautyrest trade name encompasses all of Simmons’ “better to best” innerspring mattresses. That means you can still get a mattress with the Simmons name for less than $500, but they have reserved the Beautyrest brand for a step above the lowest rung on the product ladder. (That lower-cost bed, by the way, is called “BeautySleep.”)
The strongest selling point of this familiar brand has always been comfort. If you ever tried out a Beautyrest back in the old days—that is, before mattress company consolidation and cut-throat competition eliminated most of the unique factors by which you could distinguish one brand from another–you would certainly experience an “Ah-factor” as soon as you lay down upon its luxuriously plush surface. “We make the world’s most comfortable mattress” was their tagline for decades, and it was easily demonstrated in the showroom.