Not too long ago, the Serta Vera Wang mattress offered some designer prestige to a line of beds from Serta Mattress Company. Apparently that licensing/partnership agreement expired and was not renewed. Perhaps while the Serta Mattress Company was being tossed around from one private-equity owner to another, no one remembered to ask Vera if she was still interested in a partnership.
It’s a shame, because now Serta is offering the Trump at Home Iseries as a substitute. Now, I don’t know about you, but if I have to sleep on a bed with some celebrity’s name plastered on it because some marketing genius asked the question “How can we sell more beds to people who like celebrity names on their mattress tags?”, I would much prefer Vera Wang over Donald Trump.