The Serta Vera Wang Mattress – Alas, No Longer Any Such Thing

Not too long ago, the Serta Vera Wang mattress offered some designer prestige to a line of beds from Serta Mattress Company. Apparently that licensing/partnership agreement expired and was not renewed. Perhaps while the Serta Mattress Company was being tossed around from one private-equity owner to another, no one remembered to ask Vera if she was still interested in a partnership.

It’s a shame, because now Serta is offering the Trump at Home Iseries as a substitute. Now, I don’t know about you, but if I have to sleep on a bed with some celebrity’s name plastered on it because some marketing genius asked the question “How can we sell more beds to people who like celebrity names on their mattress tags?”, I would much prefer Vera Wang over Donald Trump.

But no one asked me, so the Serta Vera Wang is no more.

Just for your enjoyment, I have included my description of this mattress from the year 2009, since there is really nothing more to say about this…

[Old Stuff Below]
The collection includes

  • A generous 814 coil count (queen), except for the Serta Sweatheart Bed, which has 532.
  • Firmness options: Firm, Plush and Euro top
  • Three-zoned free flex coil support made with double tempered steel and extra support in middle zones
  • Advanced comfort quilt
  • Total edge foam encasement
  • Options of latex foam or memory foam padding (or both)
  • Choice of fabrics, including Sensura (a very smooth aloe-treated fabric) and organic cotton
  • An expected lifespan (stated) of 20 years
  • A 20 year limited warranty to go with that (better than the typical 10 year warranty).
  • Mattress thickness 11-13 inches
  • Varying layers of different types of foam, including High IFD Support Foam, Convoluted Foam, Comfort Foam, Tri-Zoned Comfort Support Foam and Visco Foam. Presumably each of these has a unique quality important to the overall feel of the mattress.
  • Prices ranging from $1200 to $1500 at “discount mattress stores.”

Thoughts on the Serta Vera Wang Mattress

This is a mattress that is clearly marketed to women. Just take a look at these model names (from the website — names in the retail stores will be different):

  • Signature Bridal
  • Sequin
  • Braid
  • Floral
  • Sweetheart

And since Vera Wang is most famous for her designer wedding dresses, there seems little doubt that female interest is being pursued here!

Of course there is every indication that the bed can stand up to a man’s weight, size and even scrutiny. The mechanics are quite sound in this line of beds.
Reviews of the SVW mattress are sparse right now, but we will keep checking.

Because of the ample layers of latex foam and memory foam padding, expect to see the usual complaints of body impressions. It will be interesting to see when the Serta mattress company and its competitors will catch on to the idea that plush layers upon layers built into the mattress are not holding up all that well.

The End.

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